Click and collect for small business: a simple guide

Click and collect - customers order online and pick up in person - is a small-business superpower. No delivery cost, no packaging headaches, and it gets customers through your door (or to your market stall). Here's how to offer it simply.

What is click and collect?

The customer buys on your website, chooses a pickup location and time, pays online, and collects when it's ready. You get paid up front and skip postage entirely.

Why it works for small business

• Zero delivery cost - no couriers, no packaging.
• Faster - customers get their order same-day.
• Foot traffic - pickups often become extra in-person sales.
• Great for markets - take orders all week, hand them over on market day.

How to set it up

List every pickup point - your shopfront, workshop, or market stalls - and let the customer choose at checkout. Add local delivery alongside it for customers who can't come to you, and you're covering every option.

Do it without extra software

On Invictus, pickup locations and local delivery are built in - no apps, set up in minutes. It's ideal for market stallholders and nurseries & farms.